Creating Paid Distributions


Once you decide it’s time to apply paid distribution to one of your campaigns, we have a easy process -- built right into our platform -- to get your campaign set up.


Make sure you have a manager-level account that has been granted access to the paid distribution feature.

If you’re unsure if you do, just head to the 'Settings' section of the Site or Campaign Board you’d like to run  paid distribution on, and if you see a menu option labeled 'Paid distribution', then you’re golden. If that option isn’t visible to you, you don’t have manager access. Just shoot us an email so we can get that set up for you.


Because each paid distribution is specific to the Dashboard on which it is created, make sure you’re in the ‘Settings' section for the correct Site or Campaign Dashboard you want to a run  paid distribution for. If you’re on the right Dashboard, click the 'Create paid distribution' button.


You’ll be brought to the Paid Distribution Creation page,  where you’ll  configure all of the details for the paid distribution you are creating. First fill out the contact and billing information. Next you’ll get to the Overview section, where you’ll determine a few essential campaign details.

Content From: Which Site or Campaign Dashboard the paid distribution is for.

Paid Distribution Name: What will this paid distribution be called? Make it something you’ll be able to reference easily in the future.

Start Date: When will the paid distribution begin?

End Date: When will the paid distribution finish?

Budget: What is the total gross budget for the paid distribution, not including any fees?


After you nail down the basics of your paid distribution, it’s time to iron out the details. For this section, ask yourself: what are you trying to achieve with this paid distribution?

We can optimize for a single goal or orient the campaign around a few goals if you’re trying to hit multiple numbers -- but it is a best practice to focus on a single goal.. Simply check which of the below apply:

Social referrals: Optimize for traffic to your content from social networks ( Facebook, Twitter, LinkedIn, etc.).

Page views: Optimize for traffic  to your site from any source.

Social actions: Optimize for the social buzz your content is getting, using engagement metrics such as likes, comments, shares, tweets, etc.

Impressions: Optimize for ad views on distribution channels.

Other: Do you have a goal besides what’s listed above? Check this box, so that we can work together to optimize for your custom goal.

After you've selected the campaign goal(s), you can head to the 'Tracking Parameters' section to enter values for URL tracking parameters if you’re using them in this campaign (ie. GA: utm, Omniture: xid, etc) . These can have multiple values and be chained together using the ‘&’ character.

In the next section on this page, 'Targeting Restrictions', you can identify the audience you would like to see the ads. By default, we’ll restrict the audience to users 18 and over that reside within the United States wherever possible. If you want us to be more specific, this is where you tell us.


Almost done now…

Select the distribution channels you want to serve your content through. Your options include Facebook, Twitter, Outbrain, Taboola, Yahoo Gemini, LinkedIn, StumbleUpon, and Reddit.

There is a section below called ‘Additional Notes’ where, you guessed it, you can leave us any further information you want to make sure we’re aware of for the campaign.


After all the required fields are filled out, make sure to read the terms and conditions, click “I Agree” to confirm, and then press the 'Create paid distribution' button to submit your paid distribution.

We’ll process this request and shoot you a message within one business day, confirming campaign details and following up with any questions.