Creating Paid Distributions


Once you decide it’s time to apply paid distribution to one of your campaigns, we have a easy process -- built right into our platform -- to get your campaign set up.


Make sure you have a manager-level account that has been granted access to the paid distribution feature.

If you’re unsure if you do, just head to the 'Settings' section of the Site or Campaign Board you’d like to run paid distribution on, and if you see a menu option labeled 'Paid Distribution', then you’re golden. If that option isn’t visible to you, you don’t have manager access. Just shoot us an email so we can get that set up for you.


Because each paid distribution is specific to the Dashboard on which it is created, make sure you’re in the ‘Settings' section for the correct Site or Campaign Dashboard you want to a run paid distribution for. If you’re on the right Dashboard, click the 'Create paid distribution' button.


You’ll be brought to the Paid Distribution Creation page, where you’ll configure all of the details for the paid distribution you are creating. First fill out the contact and billing information. Next you’ll get to the Overview section, where you’ll determine a few essential campaign details.

Content From: Which Site or Campaign Dashboard the paid distribution is for.

Paid Distribution Name: What will this paid distribution be called? Make it something you’ll be able to reference easily in the future.

Start Date: When will the paid distribution begin?

End Date: When will the paid distribution finish?

Budget: What is the total gross budget for the paid distribution, not including any fees?


After you nail down the basics of your paid distribution, it’s time to iron out the details. For this section, ask yourself: what are you trying to achieve with this paid distribution?

Using the dropdown menu, select the goal that you want to orient the campaign around. You should only select one goal per campaign. If you have multiple goals, it is a best practice to set up a campaign for each goal.

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Clicks: Optimize for users clicking on ads across distribution channels and social networks. Can include engagement on the ad (such as "liking" an ad on Facebook).

Impressions: Optimize for views of our ads on distribution channels and social networks.

Revenue: Optimize for driving purchases on an eCommerce or other transaction oriented site.

Referrals: Optimize for traffic to your content from paid networks, including social and content distribution.

Total Conversion Value: Optimize towards a campaign revenue or equivalent value goal.

Custom: If you have a goal outside of the other options on this list, select this option and reach out to your campaign manager to discuss.

Engagement: Optimize towards user engagement with ads on social networks or on the content, which can include Average Engaged Time. If selecting this option, reach out to your campaign manager to discuss further.

Video Views: Optimize towards generating video views on social networks like Facebook and Instagram.

Conversions: Optimize towards generating a specific user action, such as filling out a lead form or signing up for an email newsletter.

Page Views: Optimize for traffic to your site from any source.

After you've selected the campaign goal(s), you can head to the 'Tracking Parameters' section to enter values for URL tracking parameters if you’re using them in this campaign (ie. GA: utm, Omniture: xid, etc) . These can have multiple values and be chained together using the ‘&’ character.

In the next section on this page, 'Targeting Restrictions', you can identify the audience you would like to see the ads. By default, we’ll restrict the audience to users 18 and over that reside within the United States wherever possible. If you want us to be more specific, this is where you tell us.


Almost done now…

Select the distribution channel(s) you want to serve your content through. Your options include:

Social Networks

  • Facebook
  • Twitter
  • LinkedIn
  • StumbleUpon

By default, Facebook, Twitter, and LinkedIn run across multiple placements. If you only want your content to run on specific placements in those networks (ie just Facebook Newsfeed), reach out to your campaign manager.

Content Recommendation Networks

  • Outbrain
  • Taboola
  • Yahoo Gemini
  • Zemanta

Display Channels 

  • theTradeDesk: Programmatic DSP used for buying display and native ads across the web
  • Sharethrough: in-feed native advertising channel
  • TripleLift: in-feed native advertising channel

Display and Native ad networks require additional assets, so if you're interested in including these channels in your campaign, reach out to your campaign manager.

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There is a section below called ‘Additional Notes’ where, you guessed it, you can leave us any further information you want to make sure we’re aware of for the campaign.


After all the required fields are filled out, make sure to read the terms and conditions, click “I Agree” to confirm, and then press the 'Create paid distribution' button to submit your paid distribution.

We’ll process this request and shoot you a message within one business day, confirming campaign details and following up with any questions.