Setting Up SimpleReach Tracking Parameters

 

SimpleReach offers 5 different tracking parameters you can use to understand and report on the effectiveness of your content distribution and marketing campaigns. They are:

  • sr_lift
  • sr_source
  • sr_medium
  • sr_campaign
  • sr_content

If any of these tracking parameters are appended to a URL we're measuring, we'll track the values you're passing into the parameters and make that data available in Export Builder.

Additionally, the sr_lift and sr_source parameters enable:

  • the paid indicator to light up next to a content item in the Dashboard
  • the breakdown of paid referrals by network at the bottom of the Content Details page and in exports
  • the organic vs. paid time series chart in the Content Details page

Using the parameters

sr_source, sr_medium, sr_campaign, and sr_content can accept up to 255 characters. You can pass any information you want into them and we will represent that data back to you with Export Builder. Note that these are case sensitive, which means that "google" and "Google" will be treated differently.

sr_lift works slightly differently — it only accepts "true" or "false" as values.

You should think about these parameters like this:

  • sr_source is WHO I give and take budget from.
    • For example: Facebook, Google, Outbrain
  • sr_medium is WHICH strategies I optimize towards and away from.
    • For example: Email, CPC, Social
  • sr_content is WHAT actually drove the outcome
    • For example: Promo Unit, Facebook Ad w/ Copy A, Tweet from Brand Account
  • sr_campaign is HOW I organize the content
    • For Example: Holiday 2018, Back to School, Facebook Ad Campaign 2
  • sr_lift is an indicator of paid activity

Here are a few examples of how you can structure your links for different programs:

Tracking Email Newsletters:

  www.content.com?sr_medium=weekly_newsletter&sr_content=header_image&sr_campaign=2018-04-17_versionA

Tracking a Paid Facebook Ad:

  www.content.com?sr_source=facebook&sr_medium=Social_TargetingGroupA&sr_content=CreativeA_CopyB&sr_campaign=FacebookAdCampaignName&sr_lift=true

Tracking an Organic Tweet:

  www.content.com?sr_source=twitter&sr_medium=social&sr_content=CopyA_ImageC&sr_campaign=ClientSummer18

If using a link shortener like Bit.ly, our tracking parameters will still function correctly. Just make sure to add the correct parameters to the URL before you place it into the shortener. 


If you’re using other analytics tools like Google Analytics or Omniture, our parameters work in conjunction with any parameters you need to append for those tools.

For example, if you’re also using a UTM or XID tag on a Facebook campaign, you would just append our parameter to the end of the URL with an &sr_source=facebook&sr_lift=true:

http://www.content.com?utm_medium=cpc&utm_campaign=simplereach0614&ut
m_source=facebook&sr_source=facebook&sr_lift=true

Using sr_lift and sr_source to Display paid activity in the dashboard

The sr_lift and sr_source parameters enable:

  • the paid indicator to light up next to a content item in the Dashboard
  • the breakdown of paid referrals by network at the bottom of the Content Details page and in exports
  • the organic vs. paid time series chart in the Content Details page

To enable these features, you need to append specific values for sr_lift and sr_source to your URLs.

Note: If SimpleReach is managing your paid distribution campaign, you do not have to worry about these parameters. We will handle it all for you.

To measure paid activity, sr_lift needs to be set to true (sr_lift=true). This indicates to our system that the page view is coming from paid activity. You can then specify the network where this paid activity is coming from using sr_source. The values that enable this functionality are:

Facebook: ?sr_source=facebook

Twitter: ?sr_source=twitter

StumbleUpon: ?sr_source=stumbleupon

LinkedIn: ?sr_source=linkedin

Pinterest: ?sr_source=pinterest

Outbrain: ?sr_source=outbrain

Taboola: ?sr_source=taboola

Gemini: ?sr_source=gemini

Gravity: ?sr_source=gravity

Sharethrough: ?sr_source=sharethrough

Digg: ?sr_source=digg

Access: ?sr_source=access

Nativo: ?sr_source=nativo

If you don't see your network above, use ?sr_source=amplify

As an example, if you wanted to spend on LinkedIn, you would add ?sr_source=linkedin&sr_lift=true to the end of any URL, making it:

  http://www.content.com?sr_source=linkedin&sr_lift=true

The tracking parameters are network-specific, so if you wanted to spend on the same article on Twitter, you would add ?sr_source=twitter&sr_lift=true, making the full URL:

http://www.content.com?sr_source=twitter&sr_lift=true