Get the most out of your dashboard
When setting up branded content campaigns with SimpleReach, one of the best things to do is create a small yet mighty army of Dashboards:
- One Site Dashboard containing all of the content in your branded content program
- A Campaign Dashboard for each client
- If clients are running multiple content buys at once, a Campaign Dashboard per buy
For example, let's say you have three clients: Larry, Curly, and Moe. Larry and Curly are both running one buy and Moe is running three. If you create Dashboards following the above structure, you'll be able to drill down on how you're doing with all the content Larry, Curly, and Moe are running with you (i.e. the Site Dashboard for aggregate content), how each of the three are doing individually (i.e. Campaign Dashboards for each of your clients), and for Moe, how each of his three buys are running individually (i.e. Campaign Dashboards per buy).
This setup helps publishers track performance towards campaign goals, easily generate mid- and post-campaign reports, compare metrics among programs, and make the best possible data-driven recommendations to clients.
If you’re also running paid distribution with us, Dashboards for content programs are especially effective: key paid metrics like eCPC are available in the Dashboard for each individual campaign.
BRANDS & MARKETERS
We recommend marketers organize their content using the following structure:
- A Site Dashboard for each owned content property (blog, microsite, etc.)
- A Campaign Dashboard for each publisher in a branded content buy
- A Universal Dashboard aggregating all of the branded content campaigns
Marketers can further segment their content by creating Campaign Dashboards for individual sections of their owned content properties. These help drill down on categories like asset type or content category. Some brands will set these up to show how long form content is performing versus listicles versus short form, whether finance-focused content is outpacing business-centered pieces, or even, create timeframe-based Dashboards to compare quarterly progress.
If you’re running paid distribution with us, Dashboards for the campaigns you’re running will be especially effective to see reporting tied specifically to campaign performance.