What is the difference between paid and social referrals?

 

Wondering why your paid referrals and social referrals are different? Allow us to explain by defining the two terms.

Social referrals are the number of page views coming specifically from social networks.

Paid referrals encompass all the paid traffic to a content item, whether it's by social means or not.

This should all be starting to click now, but in case your head still hurts we'll spell it out:

Paid referrals may be higher than social referrals because paid referrals include non-social paid traffic.