Key Metric

 

With the variety of video channels used in branded content campaigns, it’s common to set different goals for videos hosted in each of these channels. For example, in one campaign the goal metric for YouTube might be Views, while the same video’s goal metric on Facebook could be 10-second views.  

In our platform we let you define a Key Metric. In each video campaign, you can define the metric you want to focus on for each channel. This Key Metric is highlighted as the first column in the video table -- which makes it really easy to track and optimize how your campaign is performing against your specific goals.

Below are the available options for Key Metric per platform:

  • Facebook Ads
    • Views
    • Impressions
    • Quartiles - 25%, 50%, 75%, 100%
    • 10 Second Views
    • 30 Second Views
    • Completions
  • Instagram Ads
    • Views
    • Impressions
    • Quartiles - 25%, 50%, 75%, 100%
    • 10 Second Views
    • 30 Second Views
    • Completions
  • Facebook Pages
    • Views
    • Paid Views
    • Organic Views
    • Impressions
    • Paid Impressions
    • Organic Impressions
    • 10 Second Views
    • 30 Second Views
    • Completions
  • YouTube
    • Views
    • Paid Views
    • Organic Views
  • AdWords
    • Views
    • Impressions
    • Quartiles - 25%, 50%, 75%, 100%
  • Site Player
    • Views
    • Paid Views
    • Organic Views
    • Impressions
    • Paid Impressions
    • Organic Impressions
    • Quartiles - 25%, 50%, 75%, 100%
    • Views - 3 sec, 15 sec, 30 sec, 45 sec
    • Completion

To activate Key Metric for a video campaign, reach out to your CSM.