For the implementation guide to Article Metrics, please click here.
Article Metrics provide an aggregated view of content performance for multiple versions of a single article. If you’re A/B testing different headlines for an article or using an ad server like Nativo that generates multiple URLs for a single article, Article Metrics allows you to view performance of every version of the article aggregated into a single location.
First, a few notes on our lexicon. In our system, we refer to each individual version of an article as a Content Item. If you’re running an A/B test for the article “14 Things You Really Need To Know About Cheese”, version A and version B would each be their own Content Item. An Article is a group of related Content Items, in this case, versions A and B grouped together representing the combined performance of each version.
To access reporting, visit the Intel tab in the Reports section. The default Report Type is “Content”, which shows each unique Content Item’s performance. Please note that the first metric is labeled “Content Items” and it indicates the total number of content items being tracked, not the total number of articles. This number will stay constant, no matter which report type you select. To view Article level data, click on the Report Type dropdown and select “Articles”.
Each row represents one Article. Clicking on the icon to the left of the title or the title of the Article will expand the article grouping, displaying the metrics and information for each individual Content Item in that article group. Clicking again on either the stack or title will collapse the additional rows.
To give some context on how the meta-data works:
- Paid Icon: If any of the Content Items in the Article are in a Paid Distribution campaign, this will light up on the Article level as well as the individual Content Item row.
- Social Icon: If any of the Content Items in the Article have been shared on any networks using our tracking parameters, that network’s respective icon will light up on the Article level as well as the individual Content Item row.
- Published Date: For individual Content Items, this represents the date and time when it was first published. For Articles, we display the earliest published date from the related Content Items.
- Author: Will display on the Article level, but not individual Content Items.
- Permalink: The link to the URL will show for individual Content Items, but not the Article.
- Tags and categories: These will be set on each individual Content Item. When filtering for tags and categories, if any of the Content Items in the Article have the given tag or category, that Content Item will show up in the filtered results. Please note: If an Article has multiple Content Items, each with different tags or categories, only the Content Items in the Article that meet the tag or category filters will display.