When you navigate to a Campaign Dashboard (by choosing it from the drop-down menu under ‘Select a site’), the first thing you’ll see is the overview page, which gives you a high-level summary of your campaign’s history. You can click on ‘Real-time’ in the upper right-hand corner to view the Real-Time dashboard for this campaign.
Below the timeframe of your campaign on the upper left, you’ll see a list of the sections in the overview: summary, social, traffic sources, and paid. You can use this list to navigate through the page by clicking on each section, or you can scroll down the page.
Let’s break it down.
The overview kicks off with a high-level look at how your content performed according to the aggregate totals for six important metrics: page views, social referrals, social actions, average engaged time, uniques, and traffic by device.
Four of these metrics -- page views, social referrals, social actions, and device breakdown -- can be further dissected in the time series chart in the center. Just click on one to see the corresponding visualization. Hover over the chart to get a detailed breakdown of the data over time.
For example, you can click social referrals and get a breakdown of which social networks are driving the most referrals. Or, choose social actions to get a visualization of which networks are earning the most engagement.
Below the chart, you’ll see a list of the top five content items by page views. This gives you a quick look at which content items in your campaign drove the most traffic. Click on a title to navigate to the Content Details page where you can dig in even further.
You may have noticed that above the summary section, the device types (mobile, tablet, and desktop) are listed. These are the device filters*, with which you can create a device-specific view of the campaign to glean a better understanding of what viewers are using to visit your content. Maybe you’re curious what the average engaged time was on phones compared to desktop, or how many page views came through on tablets.
Using the filters is easy: simply select one and the Dashboard will update the numbers accordingly for the whole overview page, including the graph.**
*SimpleReach started tracking device data on July 1, 2015. If your campaign’s start date is before then, device filters will be disabled.
** There are some metrics that we cannot collect device data around, such as uniques and social actions. Most of these metrics will fade out when the page is filtered.
The social section takes a look at which social networks had the most social actions (likes, comments, shares, etc.) during the campaign. The donut breaks down the different networks for you at a glance, and metrics are broken down to the left. Make sure you set the device filter to ‘All devices’ to view this data.
This section lays out where the traffic to your campaign is coming from: search, publisher, social, apps/IM/email, and other sites. The time series chart shows how these stack up over time, with a breakdown per traffic type below.
You can also view top content per traffic source using the dropdown menu below. The default view is content by social traffic, but you can also dig into top content by any of the sources discussed above.
This section is only available to customers who are running paid distribution with us, using our paid tracking parameters in their paid campaigns, or doing paid distribution on Outbrain and Taboola. If you don’t fall into one of those categories, the paid section will not appear. If you’re not running paid on your campaign and are interested in doing so, give us a call!
The paid section of the overview gives you insight into the effect of the dollars you’re spending on paid distribution. This time series chart shows the number of page views over the life of your campaign, organized by distribution network. Below that you’ll get the total organic views and paid views for the campaign.
Further down is a more specific breakdown of all-time page views per network, as well as the organic referrals. Use this information to optimize budget allocation over the duration of the campaign (or in future campaigns) to ensure you’re maximizing campaign efficiency.