Intel reports provide a historic view of your content for whatever timeframe you want: for the past week, month, or since account activation. To reach this view, look to the top header of your Dashboard—you will see a tab labeled 'Reports.' For folks measuring editorial or sponsored content, the Intel Report is the first thing you'll see when you click on the reports tab.
Intel Reports offer more robust search and filter options than on the Dashboard. You can slice and dice metrics any way you'd like in the platform or export that data in a couple of different formats. Look for trends across weeks, months, or even years, and measure the success of your authors, categories, tags, and distribution efforts.
One thing to keep in mind: reports data run about two hours behind dashboard data.
The time frame determines the date range of activity for the report. The default is the last seven days, but this can be configured to show any custom range you'd like; just click on the dates for a drop-down menu of options. For Campaign Dashboards, the default time frame is the lifetime of the campaign.
The published date narrows down which content items appear by the published date, as defined by the data passed into our tag. The default is 'All Time,' but if, for example, you want to only look at content items that came out in the last week, simply update the published date to pull content published in the last seven days.
The advanced search fields consist of authors, tags, and categories. Typing in these text boxes will prompt suggestions as the system is searched.
Table filters bring additional flexibility to the types of reports you can run. Click on the 'Network' dropdown to select a network to drill down on specific network performance: what did Facebook do for you in the last month? What were metrics like across StumbleUpon this week?
In the second column, the filter defaults to 'Content.' Each choice in the dropdown gives you different options for how the data will be displayed:
'Content' shows you data per content item for a variety of metrics: engagement percentages, uniques, average engaged time, percentage of traffic per device, total social actions, total social referrals, and total page views. 'Articles' shows you that same data, aggregating the individual content items into Articles using Article Metrics.
Switching from 'Content' to 'Days' will show you engagement metric percentages, total social actions, total social referrals, and total page views per day in your selected time frame.
- Authors: breaks down those same metrics by author you've defined and passed to us.
- Tags: breaks down metrics by the tags you've defined and passed to us.
- Categories: breaks down metrics by categories you've defined and passed to us.
GENERATING THE REPORT
Once you have all the filters set up the way you want, click the “Generate Report” button to... generate the report. It may take a few seconds depending on the volume of data you’re requesting.
You have a few different options on how to sort the data in the report: by clicking on the 'Actions,' 'Referrals,' or 'Page views' column headers on the right, you can toggle to sort your data by one of these metrics in ascending or descending order.
For engagement percentages — which default to '%TSR,' or the the percentage of total social referrals for the given content pool— there are a few more choices you can choose by clicking on the label, which will display a drop-down. You can also look at percentages of total page views ('%TPV'), total social actions ('%TSA'), and number of social referrals per action ('R per A').